Launch your product with an experiential marketing event.
Designscape creates the visual environment for your experiential event that will successfully generate buzz and connect your brand with your audience wherever they are, giving them the “ah” and “wow” of an ‘on the spot’ memorable experience.
Sabra dipping company wanted to bring their new Hummus flavor toppings to their audience with an experiential and live sampling event.
Create an environment that captures the foot traffic to stop and experience the taste of Sabra’s flavors and learn about the Mediterranean diet.
Designscape conceived, designed and staged a Mediterranean themed café in Union Square Park in NYC for Sabra dipping company’s live sampling event.
We created an environment that was replete with fountains, live palm trees, branded tents, and canopies, a 75-foot printed graphic representing beach, water, and waves that surrounded a seating area with café tables and chairs.
Brand Ambassadors were posted in the area surrounding the park to
invite people to step under the canopy where three European-style ice cream carts—designed and built by
Designscape—offered samplings of Sabra’s 12 new hummus flavors.
In addition to creating and setting up the brand extension sampling area,
Designscape was also tasked with distributing 10,000 samples in six hours.
We ran 30 brand ambassador teams within a 20-square-block area to attract
consumers to the café.
The CEO of Sabra was thrilled with the execution of the experiential event, the excitement
the environment created and wanted to branch out to other cities.