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Bank of America SafeSend Promotion

August 22, 2014 By designwpsite

Event, publicity kick-off for Bank of America "Safe Send "tour

13′-6″ Tall, 3,000 lb Mexican Piggy Ban built on hydraulics, toured through California and the South West to encourage the Mexican Population to open up bank accounts so they could safely send their monies home to their families. It won the PR Week Award for the Best Multi-Cultural Marketing Event of the Year.

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