Weber shows off its new grills, but only to its editors
A Chicago PR Agency contacted us in the middle of September to create a NY apartment with a balcony. They wanted to invite magazine editors to come out of their offices to meet with Weber’s team and get a chance to taste the food that was cooked on their new grills that they would be promoting for the next summer season.
As there were two locations that the Weber team need to be placed at, we created an environment on a 45′ flatbed tractor trailer so that we could easily move from one location to another and quickly set up in time for editor interviews.
As Weber’s team was coming in from Chicago the event was scheduled on a rain or shine basis. A nor’easter
came through with 40 mile/hour winds and freezing driving rain. In spite of the weather conditions, every meeting was kept along with unexpected last minute meetings.