Brand your events with fun and inviting environments.
THE PROJECT
Create a branded environment to distingush Sabra dipping company and give everyone a taste of their new hummus toppings.
CREATIVE SOLUTION
Designscape conceived, designed and staged a Mediterranean themed café in Union Square Park in NYC. for Sabra Dipping company’s live sampling experiential event.
To create a fun and inviting environment we brought in fountains, live palm trees, branded tents, and canopies. A 75-foot printed graphic representing beach, water, and waves that surrounded a seating area with café tables and chairs. Creating a cafe environment, people made their way over to the park to see what was going on inside the tent and stop off and try a new flavor.
ACTIVATION
Brand Ambassadors were posted in the area surrounding the park to
invite people to step under the canopy where three European-style ice cream carts—designed and built by
Designscape—offered samplings of Sabra’s 12 new hummus flavors.
In addition to creating and setting up the brand extension sampling area,
Designscape was also tasked with distributing 10,000 samples in six hours.
We ran 30 brand ambassador teams within a 20-square-block area to attract
consumers to the café.
The CEO of Sabra was thrilled with the execution of the experiential event, the excitement
the environment created and wanted to branch out to other cities.
