Haagen Dazs Editor’s Event
The famed ice cream maker held a three-day, invitation-only themed editorial event to introduce the new line of seven new light Haagen Dazs flavors.
Create 4 separate environments representing source information and quality of product that goes into making Haagen Dazs ice cream.
The Creative Solution
Designscape designed and themed four environments that included a Lounge (one – on – ones with the editors, before and after the tour) a tropical rain forest, a European Chocolate shoppe and heaven.
In each environment Haagen Dazs had product material experts talking about the quality and origin of their ingredients, such as sourcing vanilla beans, from rain forests, cacao that they use for chocolate and the other fine natural ingredients that go into their products. The editors got a little taste of heaven as continuous streams of new product samples were offered.