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You are here: Home / Themed Environments to launch a product

Themed Environments to launch a product

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Haagen Dazs Editor’s Event


The Project

The famed ice cream maker held a three-day, invitation-only themed editorial event to introduce the new line of  seven new light Haagen Dazs flavors.

The Mission

Create 4 separate environments representing source information and quality of product that goes into making Haagen Dazs ice cream.

The Creative Solution

Designscape designed and themed four environments that included a Lounge (one – on – ones with the editors, before and after the tour) a tropical rain forest, a European Chocolate shoppe and heaven.

In each environment Haagen  Dazs had product material experts talking about the quality and origin of their ingredients, such as sourcing vanilla beans, from rain forests, cacao that they use for  chocolate and the other fine natural ingredients that go into their products.  The editors got a little taste of heaven as continuous streams of new product samples were offered.

 

 

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